I was Creative Executive at Moonbug Entertainment for Little Baby Bum, developing and executing 104x2 minute CGI musical Episodes of the new look content. I oversaw the writer's room, premises, scripts, storyboards, music and lyrics, art direction and animation direction as well as all post production, including marketing, branding, localisation, and thumbnail designs for Youtube. I worked with outside educational consultants PEEPLE on every episode to bring in baby curriculum and parent takeaways that worked with EYFS, including their latest brief on cultural capital. I was also part of a team investigating using realtime immersive animation for future pipelines.